Camera Shots Every Creator Should Know
Camera shots can change how your audience sees, feels and understands a story, giving creators more control over framing, emotion and visual storytelling.
The Content Guilt Is Real
Feeling guilty when you’re not posting is common for creators, but consistency doesn’t have to mean constant visibility. This article explores why content guilt happens, the habits that make it worse, and how to build a creative rhythm that leaves room for rest, real life and time away from the feed.
This Week in Podcasting - 20th September
A look at the biggest stories shaping podcasting this week, from new moves in media and technology to what they could mean for creators. These shifts are worth keeping an eye on.
Steven Bartlett and Authentic Brands Bet $400M on the Creator Economy
Steven Bartlett and Authentic Brands Group have launched OBSN, a new venture aiming to deploy up to $400 million into creator-led businesses. The partnership combines Bartlett’s experience building media companies with Authentic’s global brand and licensing infrastructure, betting that creators can turn their audiences and intellectual property into scalable businesses they own.
Why Substack Is Going All In on Podcasting
Substack is making a bigger push into podcasting by giving shows a dedicated discovery space within its app. The move strengthens its wider creator ecosystem, connecting podcasts with newsletters, subscriptions, communities and video, while giving independent creators more ways to reach audiences and build sustainable businesses around their content.
Trevor Noah’s SiriusXM Move Wasn’t About Exclusivity
Trevor Noah’s SiriusXM deal was less about exclusivity and more about monetising an audience he had built across decades and multiple media formats. By keeping What Now? widely distributed while SiriusXM controlled advertising, Noah expanded the commercial value of his podcast without sacrificing reach.
This Week in Podcasting - 13th September
Goalhanger takes podcasting live, Acast taps TikTok advertising expertise, Kenya taxes YouTube creator earnings, and Substack deepens its podcast push in a week of industry expansion.
Inside Black Effect’s Six-Year Rise
Black Effect Podcast Network marks six years of building a powerful home for Black voices in podcasting. Founded by Charlamagne Tha God and iHeartMedia, the network has grown across shows, talent partnerships, live events, advertising and new formats, establishing a model built around personality, culture, community and audiences that extend beyond the podcast feed.
Your Entire Podcast Studio Can Fit in a Backpack
Portable podcasting gear is reshaping production, giving creators professional-quality tools to record compelling conversations anywhere, without studios, complicated setups, or bulky equipment.
Alex Cooper’s Biggest Move Wasn’t the $125M Deal
Alex Cooper turned Call Her Daddy from a breakout podcast into the foundation of Unwell, a growing media company now valued at $500 million. Her journey shows how creators can turn audience loyalty into valuable businesses built around talent, advertising, distribution and a wider content ecosystem.
This Week in Podcasting - Podcast News 6 August
Netflix expands its podcast slate, YouTube changes measurement, advertising grows, and Asia’s podcast industry gains momentum in a busy week.
Netflix Is Getting Serious About Podcasts
Netflix is making a serious push into podcasting, renewing its original lineup, commissioning new shows and bringing established podcast brands onto its platform. With more than 60 podcasts now available, the company is positioning podcasts as a core part of its wider entertainment catalogue, particularly as video becomes increasingly central to podcast consumption.
The Podcast That Helped Trigger the NBA’s Biggest Punishment Ever
Pablo Torre’s year-long investigation into Kawhi Leonard and the Los Angeles Clippers helped prompt an NBA probe that ended with unprecedented sanctions. The case shows how podcasts are moving beyond commentary to become serious platforms for investigative journalism, capable of putting powerful institutions under scrutiny.
What’s On in September: The Podcast & Creator Events to Watch
September brings major podcasting, creator and media events across New York, Lagos and beyond, alongside awards, industry gatherings and important dates.
This Week in Podcasting - Podcast News 30 August
Podcasting is expanding beyond the feed, AI is making its archives searchable and the industry is building a more global infrastructure around itself.
YouTube Just Changed What a Podcast “View” Means
The platform's new public view count will rise more quickly, but the more useful measure of whether people actually stayed to watch is becoming less visible to outsiders, creating a new measurement problem for podcast publishers and advertisers.